Emilia Ilieva

emiliyailieva@abv.bg

to me

So far, my professional path has passed through the field of arts and culture, then turns to the corporate world, and is currently moving along the path of causes in the non-governmental sector. I speak English, create content, work with online marketing tools. Very soon I will have a master's degree in Preschool and Primary School Pedagogy, and my previous specialty is "Theater Studies and Theater Management". Although it seems that my path is winding, it has a very clear direction - a dignified, meaningful and socially useful activity.

Professional path

In the years between 2014 and 2018, my main activity was related to theater, first I took a position in Public Relations at the Youth Theater "Nikolay Binev" in Sofia, and later I was an intern in the team of the International Theater Festival in Sibiu (Romania), for who until then also worked as a volunteer.

The

Since December 2020, I have been the Coordinator of trainings, events and volunteer initiatives at the Botany Life Foundation. Much of my work involves digital communication and content creation.

I have taken two courses in the field of digital marketing and communications:

• Botevrgad International Higher Business School (in partnership with Digital Pro)

• Communication of causes and activism in the online environment - DigiComs

The

Digital competencies

I know the NGO sector in Bulgaria and the peculiarities of communication in it as I know the journalistic principles and genres applicable in the digital environment. I know the algorithms, principles and features of different communication channels and I have experience in building and managing a digital profile. I can create a communication strategy and implementation plan with experience in development in and out of the digital environment.

I can participate in visualization and branding, create content design according to goals, channels and audiences, working great in a team with professionals from the creative and design professions.

I have creative thinking when creating original content and very good literacy.

The

Professional interests in the NGO field

Non-formal education, Ecology and environmental protection, Parenting, upbringing and child development as I work without restriction of the geographical area and I am interested in digital cooperation.

Achievements / Portfolio

I share articles authored by me, as well as visual materials created by me, all of which are part of my work for the Botany Life Foundation.

The

Reference from the teachers

KNOWLEDGE

• knowledge of the NGO sector in Bulgaria;

• specifics in communicating causes and activism;

• environment, messages and audiences;

• communication channels and media mix; types of content;

• journalistic principles for working with information;

• communication tools and opportunities in the online environment;

• indicators for measuring the effect, etc.

SKILLS

• building and managing a digital profile;

• creating a communication strategy and implementation plan;

• visualization and branding;

• content design according to goals, channels and audiences;

• creativity in engaging audiences and digital storytelling to achieve effective impact;

• resource management;

• implementation of campaigns, etc.

STRENGTHS

• Understanding and commitment to the work of NGOs and their specific communication;

• skills for working in a digital environment and using a variety of communication techniques;

• organization and good work with deadlines;

• visual thinking and skillful handling of digital tools;

• creativity and very good literacy in creating original content;

• strategic communication thinking and an approach to engaging audiences.