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    Emilia Ilieva

    emiliyailieva@abv.bg

    to me

    So far, my professional path has passed through the field of arts and culture, then turns to the corporate world, and is currently moving along the path of causes in the non-governmental sector. I speak English, create content, work with online marketing tools. Very soon I will have a master's degree in Preschool and Primary School Pedagogy, and my previous specialty is "Theater Studies and Theater Management". Although it seems that my path is winding, it has a very clear direction - a dignified, meaningful and socially useful activity.

    Professional path

    In the years between 2014 and 2018, my main activity was related to theater, first I took a position in Public Relations at the Youth Theater "Nikolay Binev" in Sofia, and later I was an intern in the team of the International Theater Festival in Sibiu (Romania), for who until then also worked as a volunteer.

    The

    Since December 2020, I have been the Coordinator of trainings, events and volunteer initiatives at the Botany Life Foundation. Much of my work involves digital communication and content creation.

    I have taken two courses in the field of digital marketing and communications:

    • Botevrgad International Higher Business School (in partnership with Digital Pro)

    • Communication of causes and activism in the online environment - DigiComs

    The

    Digital competencies

    I know the NGO sector in Bulgaria and the peculiarities of communication in it as I know the journalistic principles and genres applicable in the digital environment. I know the algorithms, principles and features of different communication channels and I have experience in building and managing a digital profile. I can create a communication strategy and implementation plan with experience in development in and out of the digital environment.

    I can participate in visualization and branding, create content design according to goals, channels and audiences, working great in a team with professionals from the creative and design professions.

    I have creative thinking when creating original content and very good literacy.

    The

    Professional interests in the NGO field

    Non-formal education, Ecology and environmental protection, Parenting, upbringing and child development as I work without restriction of the geographical area and I am interested in digital cooperation.

    Achievements / Portfolio

    I share articles authored by me, as well as visual materials created by me, all of which are part of my work for the Botany Life Foundation.

    The

    Emilia%20Ilieva_edited.jpg

    Reference from the teachers

    KNOWLEDGE

    • knowledge of the NGO sector in Bulgaria;

    • specifics in communicating causes and activism;

    • environment, messages and audiences;

    • communication channels and media mix; types of content;

    • journalistic principles for working with information;

    • communication tools and opportunities in the online environment;

    • indicators for measuring the effect, etc.

    SKILLS

    • building and managing a digital profile;

    • creating a communication strategy and implementation plan;

    • visualization and branding;

    • content design according to goals, channels and audiences;

    • creativity in engaging audiences and digital storytelling to achieve effective impact;

    • resource management;

    • implementation of campaigns, etc.

    STRENGTHS

    • Understanding and commitment to the work of NGOs and their specific communication;

    • skills for working in a digital environment and using a variety of communication techniques;

    • organization and good work with deadlines;

    • visual thinking and skillful handling of digital tools;

    • creativity and very good literacy in creating original content;

    • strategic communication thinking and an approach to engaging audiences.

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