Snezhana Borisova



to me
I define myself as an economist-practitioner, started in a business following the principles of the school of “human relationships.” With more than 20 years of professional development in the trade sector, through the construction and investment industry, accounting and administration of educational activities. Lifelong learning, with proven skills for detecting deficits of various nature and finding the most effective resources, tools and methods for their filling. Initiator of a survey and public discussion in the village of German, which led to the establishment of the Community Center "Professor Vasil Stoilov - 2020 ". Currently - chairman of the community center.
Professional path
I have spent more than 1 year informing myself from various sources about the regulations, methods and means of funding in the NGO sector, as well as about the digital forms of its activity. For the needs of the strategic development of the Community Center "Professor Vasil Stoilov - 2020" I built a knowledge base in the field of communication of causes and activism in the online environment, took steps to implement them and establish contacts with NGOs with similar values and ideas. .
The
Digital competencies
Work and interest oriented towards community interactions, sensitivity to organizational communication, administrative and structured approach in developing a communication plan, good handling of information sources and digital tools, strictness and accuracy in dealing with deadlines.
The
Professional interests in the NGO field
The NGO sector is an opportunity for civic-minded and active people to fill socially conscious deficits where the established state structures and resources are not enough. Chitalishte are the prototype of the NGO sector in Bulgaria and it is there that many of the historically established revolutionary ideas originated in the development of the country. Over the years, the community centers promote and affirm spiritual values, develop civil society, educational activities, and educate and inform.
Achievements
Training for a digital communicator provokes in me a creative attitude to practical tasks related to communications, I have refined my view and attitude to the information that I broadcast and from which I am surrounded. I got acquainted with the specifics of the communication strategy and how its proper formulation and structuring determines the attitude of the environment to the activities of the organization. I know the power of emotional impact through storytelling. All knowledge acquired during the training will contribute to improving the communication and marketing approach of the Community Center "Professor Vasil Stoilov - 2020" to the activities.
Portfolio
The
The

Reference from the teachers
KNOWLEDGE
knowledge of the NGO sector in Bulgaria;
specifics in communicating causes and activism;
environment, messages and audiences;
communication channels and media mix;
types of content;
journalistic principles for working with information;
communication tools and opportunities in the online environment;
indicators for measuring the effect, etc.
SKILLS
building and managing a digital profile;
creating a communication strategy and implementation plan;
visualization and branding;
content design according to goals, channels and audiences;
creativity in engaging audiences and digital storytelling to achieve effective impact;
resource management; implementation of campaigns, etc.
STRENGTHS
commitment
precision and depth in performing the tasks
developed administrative skills and correctness


