✔︎ 4 topics
✔︎ start: May 27
✔︎ learning weeks
✔︎ 24 hours of lectures
This digital marketing course is specialized for the needs of civic organizations and social entrepreneurs. In it, we will venture into the world of digital positioning, user experience and through practice we will learn the importance of SEO and personal branding for the success of our cause. We will work with LinkedIn to connect the world of causes with that of business. We will adapt to algorithms and we will take an in-depth look at the advertising tools of META and Google. All this through specific and real cases and through practice and feedback from the trainers. If you are a fan of new technologies and want your brand to stand out in the sea of online information - this course is for you!
CURRICULUM
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5 weeks of blended learning + 2 weeks for practical assignment and assessment by our team
Everything in one place - an integrated learning and sharing platform
Live, online interactive sessions - with the opportunity to draw on the expertise of experts
Independent work assignments with feedback and recommendations from the lecturers
Recording of sessions, resources and materials for self-training and further development
Final practical assignment on a real case study (your own or suggested by us) - evaluation and recommendations from us
Who is this course suitable for?
The content in this course is specifically designed to meet the needs of:
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NGO practitioners who want to develop their skills in online positioning and optimization, working with metrics, advertising and user experience
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Digital communicators who have graduated from DigiComs Foundation who want to upgrade their skills
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Social entrepreneurs and founders of cause-based organizations who sell goods and services
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Communication experts who want to develop specific knowledge and skills in digital marketing
course price:
240BGN (VAT incl.)
What skills will you gain?
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In this very practical course, you will gain knowledge about analyzing and optimizing online positioning (SEO), the basic metrics and principles of advertising in META and Google, user experience (UX) and user surveys.
You will draw from the experience of some of the best in digital marketing in our country.
You will gain an understanding of working in the digital world, beyond organic reach
During the course, you will get to know and have the opportunity to work with a large set of tools that you can adjust to your needs even after the course
You will have clarity and practical skills to develop your own channels (website, newsletter, etc.) in the right way and you will be able to control your own content
You will deepen your knowledge of the LinkedIn platform and you will know how to use it to develop your organization's brand or your personal brand.
How to enroll and what does the price include?
✔︎ reserve your place by clicking the ENROLL button - there you will leave us your details; within 3 business days we will send you an email for final confirmation
✔︎ Before the start of the course, we will send you access to Google Classroom - the platform where the learning activity will take place: conducting lectures, submitting independent assignments, receiving feedback, etc.
course price:
€145 (VAT incl.)
✔︎ you receive lifetime access to all lectures, as well as presentations and resources that we will send you during the training
LECTURERS TEAM
Alexander Krastev
Author of “The Linked Blog” (www.thelinkedblog.com) and founder of the LinkedIn marketing agency BookMark. Alexander Krastev has been developing successful communication channels in the online environment for over 18 years. He has also led the courses on LinkedIn Marketing and Digital Strategies for B2B at SoftUni.
He is the author of a number of articles dedicated to LinkedIn in prestigious business publications such as Forbes Bulgaria, Manager, Your Business, etc. Creator and editor of “News” at the largest book and reading site in Bulgaria – AzCheta.com.
Stanislav Vladimirov
Specialized in the optimization, management and support of advertising accounts on Facebook, Google, Bing and TikTok. Develops and manages strategies for projects in sectors such as dentistry, fashion, building materials, equipment and nutritional supplements. Has experience in eCommerce markets in Bulgaria, Greece, France, England, Germany, Poland and other European countries.
Dimitar Tushev
A digital marketing specialist with over 6 years of experience, focusing on a strategic approach, efficiency, process optimization, and the achievement of measurable results. Holds a Master’s degree in Strategic Marketing with a specialization in digital marketing, complemented by additional expertise in business planning, entrepreneurship, and the practical application of AI technologies.
Vasilena Valchanova
Vasi is an expert in content marketing, brand positioning, and copywriting. She has over 15 years of experience developing comprehensive marketing strategies, planning content, and crafting copy that highlights brand value. She has leveraged her skills to assist SaaS platforms with over 500,000 registered users and e-commerce stores generating €12,000,000 in annual revenue. She also works with agencies and experts offering B2B services who need to solidify their status as thought leaders in their respective fields.
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