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Brief information about the project


Name:What Women Want?

Duration: 1.07.2023-31.12.2023)

Donor: The White Ribbon Alliance

Contract No: 2023-FAA-014 


Funding: $10,000

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Project target groups

The primary target group is women between the ages of 18-45, with a child/children from Sofia or a large regional city, who are active online. They are interested in topics related to raising children, cooking, health, fashion trends and well-being. 

The secondary target group is women between the ages of 46-70, caregivers

for parents or grandchildren, from Sofia or a large regional city, active online.

What is the purpose of the project?

The What Women Want project is part of the larger initiative momgotajob on Impact Drive. It aims to understand the needs of women carers.

We ask one basic question: "Darling, what do you need?" and we listen carefully. We bring the approach of The White Ribbon Alliance to Bulgaria and put the focus on the direct beneficiaries by giving voice to their needs and desires.

This will make it possible in the future to know what carers in our country want and to build our work and advocacy campaigns on this basis.

We aim to reach 50,000 beneficiaries.

What activities are planned?

1: Create a campaign to promote the survey

2: Organization of meetings and discussion groups for the needs of women in Bulgaria.

3: Collection and sharing of personal stories and photographic material for participants in the groups and study. 

4: Preparation of summary information about the collected data.

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What results do we expect?

  • Reaching 50,000 women caregivers in their families

  • Completed questionnaire by at least 200 people caring for other people in their family

  • Group sessions aimed at conversations on the topic of women's needs

  • General report on the needs of women in Bulgaria, caring for other people in their family

PROJECT RESULTS (as of 01.02.2024)

  • Implemented an extensive online campaign on Meta to distribute the questionnaire as well as on the Impact Drive pages,

  • and in partnership with People of Sofia
    total reach of the campaign: 310 441 impressions
    total number of clicks on the survey link: 4505 clicks
     

  • The questionnaire was completed by over 260 women, and the results allowed us to outline clear trends and directions for improving the environment for women caregivers; we have prepared a summary article with the results, which you can read HERE

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  • we held a total of 5 events - support groups - (2 online and 3 live) with different topics affecting working women

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  • we interpreted the results of the surveys and feedback from the events with the help of a sociologist; we prepared a report that summarizes

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  • the results of the campaign and propose next steps in the process of improving the environment for women caregivers in Bulgaria; we prepared a summary article with the results of the survey, which you can read HERE

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