Brief information about the project
Name:What Women Want?
Donor: The White Ribbon Alliance
Contract No: 2023-FAA-014
Project target groups
The primary target group is women between the ages of 18-45, with a child/children from Sofia or a large regional city, who are active online. They are interested in topics related to raising children, cooking, health, fashion trends and well-being.
The secondary target group is women between the ages of 46-70, caregivers
for parents or grandchildren, from Sofia or a large regional city, active online.
What is the purpose of the project?
The What Women Want project is part of the larger initiativemomgotajob on Impact Drive. It aims to understand the needs of women carers.
We ask one basic question: "Darling, what do you need?" and we listen carefully. We bring the approach of The White Ribbon Alliance to Bulgaria and put the focus on the direct beneficiaries by giving voice to their needs and desires.
This will make it possible in the future to know what carers in our country want and to build our work and advocacy campaigns on this basis.
We aim to reach 50,000 beneficiaries.
What activities are planned?
1: Create a campaign to promote the survey
2: Organization of meetings and discussion groups for the needs of women in Bulgaria.
3: Collection and sharing of personal stories and photographic material for participants in the groups and study.
4: Preparation of summary information about the collected data.
What results do we expect?
Reaching 50,000 women caregivers in their families
Completed questionnaire by at least 200 people caring for other people in their family
Group sessions aimed at conversations on the topic of women's needs
General report on the needs of women in Bulgaria, caring for other people in their family