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Tue, 07 Jul




How can business support causes? How to connect causes with the business world?

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Кога и къде?

07 Jul 2020, 16:00 – 17:00


За събитието

For whom?

NGO practitioners, CSR experts and all those who believe in the ability of business to support causes and in the role of civil society organizations to lead change.


Organizations with causes have an important role to play in the well-being of our society, but it is often a challenge for them to connect with business and get the support and empathy it needs. Business companies work at a much higher speed and know how to make customers and money, but that doesn't mean they don't care about public issues or that social causes are foreign to them.

Why, then, is it still difficult for the two sectors to speak the same language, and why does each claim that the other is not doing enough to interact fully?

Where does the connection between causes and business crack - is the issue systemic, organizational or in the human factor?

Can we build a bridge between the two sectors with benefits for each country? How?

What will this bring to our society?

Will it make us more committed to overall progress and full change for the better?

These and more issues will be discussed during the webinar. We will approach practically and look for working models with proven benefits.

The aim of the WEBINAR is to motivate and inspire the teams of organizations with a cause and business companies to seek and find a way to each other using working techniques and mostly know their interests and needs and thus more easily speak a common language. Be sure to sign up and participate!

You can ask your questions on the topic in advance, and the invited speakers will be happy to answer them during the event.


Joanna Koleva, Jamba

Joanna is a marketing expert with over 10 years of professional experience. Since 2016, she has been actively working in the non-governmental sector in Bulgaria, supporting causes related to people with disabilities or as she calls them - people with different abilities, because she really believes in their potential and that they should be actively involved in society. Since 2017 he has been the chairman of the Social Future Foundation and co-founder of Jamba - an online platform and specialized support for inclusion in the labor market for people with various abilities.Organizer of Run2Gether Bulgaria and Agent of Change, one of the Bulgarian speakers at the Global Forum of Women Leaders 2018, which was part of the Bulgarian Presidency of the Council of the European Union In 2019, together with Ivan Dimov launched a joint charity initiative - Champions4Diversity, which is part of the Wizz Air Sofia Marathon 2019.

Boris Kolev, CSR Bulgaria

Boris began his career, founding his first company at the age of 18. A series of successful business projects and companies in various fields follow. To get to the point where he is the only European among the eight finalists for the Global Hall of Fame for 2020 of one of the largest foundations for entrepreneurship education - Junior Achievement. Boris is currently an expert and vice president for Europe, the Middle East and Africa of the German financial software company - Devexperts.

Along with his many entrepreneurial endeavors, Boris has devoted a lot of time to causes and various volunteer organizations. Eleven years ago, together with friends, he founded CSR Bulgaria - a non-profit organization that works to develop the environment for social responsibility and sustainability in business. Boris is the founder of the Mastermind Foundation, which encourages and educates the Bulgarian public about self-awareness and personal development practices. He is also the founder of The ForumsLeague, the largest amateur football championship in Bulgaria. In 2013, Boris was listed by Forbes 30 under 30 in the country. And in 2014 he received a special recognition award from Forbes. It is also an award for the 2017 FERD list.

Teodora Ivanova-Valeva,Impact Drive

Her professional life has long been associated with project management and organizational development, as well as the design and management of grant schemes and programs. He works for a short time in public authorities and private management consulting, but finds passion and meaning in working in the non-governmental sector and people working for causes. He is very interested in how to be effective, influential and successful in their missions. The activity and support of the organizations is related to participation in projects, mentoring, assistance in creating fundraising and business plans, organizational, communication and management strategies, lectures, consulting and others.

In addition to co-founding and chairing the board of Impact Drive, Teodora is part of the Open Society Institute Foundation, CSR Bulgaria.

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