Attitudes towards NGOs - where is the connection broken?

In this issue of the Online Talk series, we focus on the philosophical question of why, how and where the link between the civil sector and society as a whole is broken. How do we explain the fact that in all the meaningful work that NGOs do to achieve their missions, the general attitude towards this type of organization is disproportionately low?

We will reflect together on some of the following issues:

• Shyness or incompetence - why is society not convinced of the importance of civil society organizations?
• Which language do we speak - that of an NGO or of the ordinary person for whom the NGO is created?
• Is there encapsulation in the sector and how to have self-confidence outside it?
• What is more important for NGOs - elitism or accessibility?

We will also look for answers to a series of practical questions to improve our ability to reach people, to make our messages audible, to increase the visibility and visibility of our work and results.  

• Why is the ability to ask questions important?
• Brand or projects to communicate?
• How do attitudes change through communication?

In this conversation our guests will be:

Anna Kastreva , communicator, PR specialist and consultant

Anna believes that good communication stimulates innovation, develops talents, discovers trends and turns ideas into workable solutions. Her experience goes through various fields: from corporate reputation and brand management, through political and crisis communications to sustainable development projects and their integration into the business process of large organizations.

He is the founder of the strategic communications company Tipping Point Strategies. Prior to that, she managed Kaufland's Sustainable Development and Communications Division and the bTV Media Group's communications team. She was a journalist at Dnevnik and a PR manager at New Moment and Active Group.

Her personal cause is to develop the talent of people who believe they have the leadership potential to change key social processes. 

Anita Jones , Program Director, Open Society Institute 

Anita is a co-founder of the Diversity Works platform, co-author of the Handbook "Diversity in the Workplace - Why and How?". She has experience in preparing trainings and research for work in a multicultural environment, work with vulnerable groups and civic participation.

Moderator of Online Talk will be Teodora Ivanova-Valeva,Impact Drive

Her professional life has long been associated with project management and organizational development, as well as the design and management of grant schemes and programs. He works for a short time in public authority and in private management consulting, but finds passion and meaning in working in the non-governmental sector and people working for causes. He is very interested in how to be effective, influential and successful in their missions. The activity in support of the organizations is related to participation in projects, mentoring, assistance in creating fundraising and business plans, organizational, communication and management strategies, lectures, consulting and others.