In this course we will concentrate on building techniques for creating a variety of content (text, audio, video) specific and highly actionable for causes. In cause work, content is a key resource and the best opportunity to reach people and change the environment. Producing quality and engaging content requires skill. How to activate your audience and how to engage the community with your cause over the long term through your content - learn the ins and outs of copywriting in this course!
5 weeks of combined learning + 2 weeks for practical assignment and assessment by us
All in one place - an integrated learning and sharing platform
Live, online interactive sessions - with the opportunity to draw on the expertise of experts
Assignments for independent work with feedback and recommendations from the lecturer
Session recordings, resources and materials for self-study and further development
Final practical assignment on a real case (your own or suggested by us) - evaluation and recommendations by us
LECTURERS TEAM
Maria Toycheva
Maria’s core expertise lies in strategic planning and development, the creation and development of new products and services, enhancing customer satisfaction and loyalty, behavioral economics, and content marketing.
Maria is the Product Director at Economedia, the publisher of *Capital* and *Dnevnik*.
Dimitar Panayotov
Dimitar was born in Varna.
He holds a Bachelor’s degree in Journalism and a Master’s degree in the "e-Europe" program from Sofia University. He has been working on digital media projects for ten years. He is the creator of the arts and culture media outlet "Pod Mosta" (Under the Bridge), editor-in-chief of the "Den" (Day) podcast, and a producer within the "Govori Internet" (Internet Speaks) network. Author of the texts for "The Last Gift of Man". He is 31 years old.
Deiana Dragoeva
Deyana holds a PhD in Public Communications and Information Sciences and teaches Creative Writing.
She has over 18 years of experience as a screenwriter and creator of content and formats for television, online platforms, and other distribution channels.
She is a writer, editor, and practitioner with extensive experience in the NGO sector.
Alexander Nikolov
Originally from Burgas, he grew up in Varna. He holds a Bachelor’s degree in Photojournalism from the University of the Arts London and is a scholarship recipient of The Royal Photographic Society of Great Britain. He also holds a Master’s degree from the "e-Europe" program at Sofia University. He works as a communications expert at the Bulgarian Biodiversity Foundation and created the visual content for "The Last Gift of Man." He is 32 years old.
4.6 / 5
average rating from the training sessions of the current season
13 out of 13
Participants say that the topics meet their expectations.
over 90%
confirm that the training is worth the price
9 out of 13
Participants proceed to the next course in the program.
Thank you very much for the opportunity to watch the video resources at a time convenient for me.
- Participant (NGO sector)
I really liked the speakers' approach—they familiarized themselves with everyone's background in order to tailor the lectures.
- Magdalena (Participant, NGO sector)
All the instructors and their techniques were wonderful. Kudos to them.
- Silvina (Participant, Business Sector)
It was very useful! Thank you! Everything was great.
- Social entrepreneur, DigiComs Foundation
Who is this course suitable for?
The content of this course is specifically designed to meet the needs of:
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NGO practitioners with a desire to develop their skills to create diverse and quality content
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Digital communicators who have graduated from the DigiComs Foundation who want to build on their skills
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Current and future social entrepreneurs and individuals who are making independent efforts to communicate their cause
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Communication experts who want to create content for causes
People who want to create good copy and visual content for causes and change
Course price:
260BGN including VAT
*the price includes lifetime access · personal feedback · certificate · recordings and resources
What skills are you going to acquire?
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Upon completing the course, you will possess the knowledge and in-depth skills to create and manage content focused on causes and social issues.
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You will gain knowledge of copywriting and creative writing.
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You will learn how to create engaging content that is impactful and has the potential to mobilize communities and drive social change.
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You will work with formats such as podcasts, video, and imagery.
STUDY CURRICULUM
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Do I need experience to sign up?
No. The course is for both beginners and those already practicing—we start with the basics and build from there. All you need is an interest in the subject and a desire to write.
Sports
Не. Курсът е за прохождащи и за практикуващи - започваме от основите и надграждаме. Нужни са ти интерес към темата и желание да пишеш.
Culture
Не. Курсът е за прохождащи и за практикуващи - започваме от основите и надграждаме. Нужни са ти интерес към темата и желание да пишеш.
Lifestyle
Не. Курсът е за прохождащи и за практикуващи - започваме от основите и надграждаме. Нужни са ти интерес към темата и желание да пишеш.
Frequently Asked Questions
1 / Do I need experience to sign up?
No. The course is for both beginners and those already practicing—we start with the basics and build from there. All you need is an interest in the subject and a desire to write.
2 / Are the lectures live or pre-recorded?
Live, in real time via Google Meet—so you can ask questions and participate in discussions and group tasks. Each session is recorded.
3 / What happens if I miss a lecture?
You can catch up at your own pace. You retain lifetime access to the recordings, presentations, and all other resources via Google Classroom, so you can view them whenever it suits you.
4 / What language is the training conducted in?
Entirely in Bulgarian – lectures, materials, and communication with the team.
5 / How long will it take me?
24 hours of lectures as part of the course, plus time for independent assignments—realistically around 2–6 hours per week, depending on your working pace.
6 / Do I receive a certificate?
Yes. To receive it, you complete the course and submit a final independent assignment, which the team of instructors evaluates.
7 / How do I pay?
You sign up and pay online by card via the course page—all at once, quickly, and securely.
8 / What if I can't afford the fee?
We offer a full-access scholarship in exchange for a short motivation letter sent to info@impactdrive.eu.
And if you would like to support another participant, you can do so via the donation option during registration.