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✔︎ 5 теми
✔︎ начало: 23 януари 
✔︎ 7 учебни седмици 
✔︎ 30 hours lectures 

Този курс е специално разработен да обхваща най-важните теми, свързани с работата за кауза. Започваме със спецификите на гражданския сектор и социалната икономика и основните цели на комуникацията на свързаните с каузи дейности. През практика ще ви научим как да мислите и планирате комуникацията си, да стратегизирате вашите основни послания, за да достигнете до желаната от вас аудитория. Впускаме се в света на информацията и правилното боравене и създаване на съдържание и ще разнищим и опознаем основните инструменти и дигитални комуникационни канали. Черешката на курса е сторителинга - най-важната карта в колодата на комуникаторите на каузи. 

WEEK OF STUDY

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5 weeks of combined learning + 2 weeks for practical assignment and assessment by us

All in one place - an integrated learning and sharing platform
Live, online interactive sessions - with the opportunity to draw on the expertise of the experts
Independent work assignments with feedback and recommendations from the lecturer
Session recordings, resources and materials for self-study and further development
Final practical assignment on a real case (your own or suggested by us) - evaluation and recommendations by us
For whom is this course suitable?
The content in this course is specifically designed to meet the needs of:
  • students and people of all ages interested in the work of the civil sector or the social economy
  • mothers and women looking for hourly, flexible work
  • current and future social entrepreneurs
  • practising digital communicators looking to improve their skills
  • founders and managers of an organisation with a cause
    anyone with a passion for the digital world and a need to work remotely 
What knowledge and skills will you acquire? 
  • During the training you will develop sensitivity and knowledge about the work of causes, you will see examples and stories of civil society organizations and social entrepreneurs. You will be able to distinguish between business and social speaking. 

  • You will learn techniques to properly target different audiences, including beneficiaries, donors and funders, etc., and to create communication messages that inform, engage and motivate.

  • The course will introduce you to ethical standards for working with sensitive groups and data, as well as approaches to building a positive digital image of your organization through the formation of a mission, vision and goals, and other branding elements. You'll gain practical knowledge for crafting a comprehensive vision and strategy for digital positioning, including digital storytelling that empowers and engages diverse groups.

  • You will also learn about the main communication channels and tools available to NGOs, understand the principles of journalism and learn how to create authentic stories through observation, research and information selection. You will have the opportunity to try and get tips from the speakers.

How to sign up and what does the price include?
✔︎ reserve your place from the SUBSCRIBE button - that's where you'll leave us your details; 
and within 3 working days we will email you for a final confirmation
✔︎ before the start of the course we will send you access to Google Classroom - the platform where the learning activity will take place: lectures, assignments, feedback, etc.
✔︎ you get lifetime access to all the lectures, as well as presentations and resources that we will send you during the training.
Course price:
260 BGN including VAT
LECTORING TEAM
РАЗГЛЕДАЙ И ОСТАНАЛИТЕ НИ ПРЕДСТОЯЩИ ОБУЧЕНИЯ
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