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✔︎ 5 topics
✔︎ start: January 23rd
✔︎ 7 learning weeks
✔︎ 30 hours lectures
This course is specially designed to cover the most important topics related to cause work. We start with the specifics of the civil sector and the social economy and the main communication objectives of cause-related activities. Through practice, we will teach you how to think and plan your communication, strategize your main messages to reach your desired audience. We delve into the world of information and the proper handling and creation of content and we will unravel and get to know the main tools and digital communication channels. The cherry on top of the course is storytelling - the most important tool in the deck of cause communicators.
STUDY CURRICULUM
5 weeks of combined learning + 2 weeks for practical assignment and assessment by our team
All in one place - an integrated learning and sharing platform
Live, online interactive sessions - with the opportunity to draw on the expertise of the experts
Independent work assignments with feedback and recommendations from the lecturer
Session recordings, resources and materials for self-study and further development
Final practical assignment on a real case (your own or suggested by us) - evaluation and recommendations by us
Who is this course suitable for?
The content in this course is specifically designed to meet the needs of:
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students and people of all ages interested in the work of the civil sector or the social economy
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mothers and women looking for hourly, flexible work
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current and future social entrepreneurs
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practising digital communicators looking to improve their skills
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founders and managers of an organisation with a cause
anyone with a passion for the digital world and a need to work remotely
Course price:
260 BGN including VAT
What knowledge and skills will you acquire?
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During the training you will develop sensitivity and knowledge about the work of causes, you will see examples and stories of civil society organizations and social entrepreneurs. You will be able to distinguish between business and social speaking.
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You will learn techniques to properly target different audiences, including beneficiaries, donors and funders, etc., and to create communication messages that inform, engage and motivate.
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The course will introduce you to ethical standards for working with sensitive groups and data, as well as approaches to building a positive digital image of your organization through the formation of a mission, vision and goals, and other branding elements. You'll gain practical knowledge for crafting a comprehensive vision and strategy for digital positioning, including digital storytelling that empowers and engages diverse groups.
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You will also learn about the main communication channels and tools available to NGOs, understand the principles of journalism and learn how to create authentic stories through observation, research and information selection. You will have the opportunity to try and get tips from the speakers.
How to sign up and what does the price include?
✔︎ reserve your place from the ENROLL button - within 3 working days we will email you for a final confirmation
✔︎ before the start of the course we will send you access to Google Classroom - the platform where the learning activity will take place: lectures, assignments, feedback, etc.
✔︎ you get lifetime access to all the lectures, as well as presentations and resources that we will send you during the training.
Course price:
260 BGN including VAT
LECTURERS TEAM
Theodora Ivanova- Valeva
Professional with over 19 years of experience in the NGO sector.
Expert, mentor, consultant in project design and management, strategic planning, fundraising, management, evaluation and effectiveness of NGOs and social entrepreneurs. Theodora is a professional trainer in the topics of fundraising, strategic and organizational management, D&I, social entrepreneurship, etc., and founder of Impact Drive Foundation.
Vasilena Valchanova
Expert in content marketing, brand positioning and copywriting. He has over 15 years of experience in building comprehensive marketing strategies, content planning and creating texts that reveal the value of the brand. She has helped SaaS platforms with over 500k registered users and e-commerce stores with €12m annual turnover. Works with agencies and experts offering B2B services who need to cement their role as opinion leaders in their field.
Ivan Radev
Ivan is a member of the Board of the Association of European Journalists-Bulgaria and head of the project "Media Literacy in the Classroom". He has more than 10 years of experience as a journalist. Ivan has a degree in Balkan Studies from Sofia University and closely follows the development of societies in Southeast Europe. He is fluent in Romanian and for five years was the Bulgaria correspondent for the Romanian national news agency Adjerpres.
Fani Bachvarova
Content creation specialist for digital media, journalist and co-founder of Motif Media. Covers documentary stories on human rights, environmentalism, inequality and access to education.
Fanny works for international organizations such as WWF, UNICEF, the United Nations High Commissioner for Refugees (UNHCR) and the Association of European Journalists - Bulgaria.
Deyana Dragoeva
Deyana holds a PhD in Public Communications and Information Sciences. She teaches Creative Writing.
She has over 18 years of experience as a scriptwriter, content creator and formatter for television, online and other distribution channels.
Writer, editor and practitioner with extensive experience in NGOs
TAKE A LOOK INTO OUR UPCOMING TRAININGS
