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Project details

Name: Communication of causes and activism in the online environment - DigiComs
Duration: 6 months (1.10.2020-31.03.2021)
Program: Competition for support of girls and young women 2020 of BFZ
Financing: BGN 5,000

Coordinator: VIA CIVIC Association

Partner: IMPACT DRIVE Foundation

With the financial support of the Bulgarian Women's Fund


Purpose of the project


Providing practice-oriented online training to develop the competencies of girls and young women in the field of digital communication, focused on causes, civic initiatives and activist activities.

  • Development of basic information, media and digital competencies and tools for effective social communication in the online environment

  • Providing opportunities for interaction with professionals from different fields, support through mentoring and consulting in the process of practical application of new knowledge

  • Supporting the creation of a professional portfolio demonstrating the skills of trained digital communicators

  • Providing space for networking between trained communicators and representatives of civil society organizations for long-term cooperation

Digital communicator - what kind of bird is this?

Digital Communicator is the solution we found in the first phase of the DigiComs project, implemented in 2019 by the Impact Drive Foundation, with the support of the Via Civic Association and funded by the Bulgarian Women's Fund. We have developed, tested and validated an innovative business model for social entrepreneurship aimed at girls and young women between 18 and 35. The idea is, on the one hand, to provide a training opportunity to develop additional knowledge and skills to increase opportunities of women, incl. from the vulnerable groups, for inclusion in the labor market (home office, freelance, etc. forms), and on the other - to offer an option to civil society organizations to use the expert services of trained professionals in the field of digital social communication.

With the launch of DigiComs 2, the idea enters its second phase, namely the creation of a specialized training program aimed at preparing competent professionals in the field of digital communication with an emphasis on communicating causes and working in the civil sphere. The design of the multidisciplinary program is based on the principles of good journalistic practice, PR approaches, digital marketing, management of social networks, etc., is aimed at broadening the horizons of communication from the standpoint of civil society organizations. The training is logically structured, practically oriented, with active interaction between participants, trainers and experts.

The online form makes the training accessible and convenient for participation, and the feedback, tasks, tests and additional resources will help the participants to actually apply the knowledge in practice. In the end, they will have accumulated a portfolio that could open the way to professional realization in the civil sector.

The role of the digital communicator in an organization is to build and maintain the digital profile and image of the organization and its presence in the online environment, to saturate the information flow with content that helps spread messages, advocacy and civic initiatives. It builds the "media skeleton" of the organization, shapes the flesh and vision, maintains the "blood circulation" through social networks and generated communities, so that the activity is visible, the messages are clear, the results are sustainable and the society is strongly democratic.

Organization without a communicator - a bird without a voice

The communicator is the key expert who wants to have any organization, but cannot always afford it. The limited resources and limited opportunities in which civil society organizations work force them to seek temporary solutions in terms of communications - they hire interns, volunteers or entrust the publication of information to someone from the team who often does not have the experience and competence to do so.

Communication is a key component in the activities of any organization. It informs, disseminates experience, know-how, good practices, connects individuals in communities, conveys messages, participates in decision-making, upholds rights, seeks responsibility, achieves social change. Communication is important at every level:

  • within the organization, between team members to be united in terms of vision, mission, goals and common activities;

  • outside the organization - with potential donors, supporters, professionals from different sectors, stakeholders - media, business, training and educational institutions, local government, the general public to get information on important issues, to attract causes, to change attitudes and to provoke active civic participation;

  • with the target groups - reaching specific group segments, incl. marginalized and at risk, to explore their needs and provide them with adequate support, to engage, motivate and empower to be included in every sphere of public life, to defend their rights, etc.


Civil society organizations rarely come into the media spotlight or, when they do, in the context of an escalating problem. The task of informing, disseminating results, implementing new social formulas and good examples and models of successful social interaction falls on them. They should be perceived as mediators of messages, which requires the periodic creation of quality and credible content, building channels for its dissemination and developing and maintaining interaction with established communities.

In the digital environment, the tools for this are many and varied, but can they be used adequately, in a clever media mix by the teams of civil society organizations?