THE DIGITAL PRESENCE OF NGOs: MORE IMPORTANT THAN EVER

For whom?

NGO practitioners looking for opportunities to develop their digital skills and be more successful in online communication.

Why?

Causal organizations have important messages that they want to be heard, because that is the only way the change they are working for will happen. However, even if we shout our messages wholeheartedly, if they are in a deserted desert, they will only tear our vocal cords without effect. This happens when we do not know how and where to reach those who want to hear and understand us.

We live in parallel in real and virtual space. Stories more easily than anything else cross the boundaries of different dimensions and complement each other with meanings. It is no longer conceivable to be "old school" and to communicate only face to face, and social distancing has made this even more difficult. New connections are being created - now digital, new opportunities, tools and formulas for communication.

If we want to be visible as organizations, to have our cause heard, to be trusted, and most of all, to be involved in the change we work for, we need to change.

The goal of the WEBINAR is to motivate and inspire the teams of organizations with a cause to build their digital profile, to be recognizable online to partners, donors, followers, volunteers and everyone they work with. How to do this, where to start, what are the important moments in creating an online image, how to develop a community and maintain this "blood supply" system of each organization we will comment during the event. Be sure to sign up and participate!

You can ask your questions on the topic in advance, and the invited speakers will be happy to answer them during the event.

Lecturers:

Deyana Dragoeva, VIA CIVIC Association

Dedicated to stories and causes, Deyana is a Doctor of Public Communications and Information Sciences at Sofia University. He has more than 20 years of experience as a screenwriter, author, editor, content creator for various purposes and channels. Founder and chairman of VIA CIVIC with over 15 years of experience in the civil sector as a project manager; media expert with expertise in the creation and implementation of communication strategies; lecturer.

Victor Minchev, SKUNX studio

Victor is into advertising and perhaps the only thing he loves more than coming up with creative ideas is helping others. That's why it's part of this webinar. In it, he will share tips gained from five years of working on campaigns for large international brands and small local businesses. When not busy with theory but practice, Victor is a copywriter / creative and 50% of Studio Skunx.

The moderator will be Teodora Ivanova, Impact Drive Foundation