When Video Is More Than Just Video: Social Campaigns Through the Tools of Cinema

What does cause-based communication look like when a thoughtful storyteller—rather than just a marketer—is behind the camera? How does documentary filmmaking transform the way people connect with a topic, and can this approach work even on a limited budget?

We will explore these questions together in an upcoming free webinar hosted by DigiComs.

Our guest, Anna Stoeva, comes from the world of documentary film and multimedia art, bringing years of experience in projects that find the intersection between storytelling and social change. In a casual conversation with a member of our team, we will discuss the approaches, tools, and logic behind video content that truly resonates with people.

What we will discuss:

Documentary filmmaking as a communication tool: why it works and when to use it

How to create high-quality content within realistic budget constraints

Cinematic elements that can be directly applied to communicating causes and projects

Audience Q&A: an open, conversational format

Participants in the webinar:

✅ Anna Stoeva, TANUKI FILMS

Anna Stoeva is a documentary artist, director, and producer. In recent years, she has become known for exhibitions such as "Priceless Possessions" (featuring items belonging to women killed by domestic violence), "Pieces of Home" (sharing the stories of objects brought to Bulgaria from Ukraine), and "A Consumer Basket for the Soul" (a glimpse into the human soul through stories linked to items moving along the supermarket checkout belt). In 2023–2024, she was a driving force and co-creator of the international exhibition *WE SEE UKRAINE*, presented at six leading galleries in Bulgaria and Croatia. Anna produced the short films *In Red* and *How to Gain Weight Healthily*—which won 45 international awards and screened at over 100 festivals—and co-created (with Till Kleinert) the German gothic horror series *HAUSEN* (Sky Deutschland, 2020). Over the past decade, through her production company tanuki films, she has worked on numerous documentary and multimedia projects

that find the intersection between documentary art and meaningful social causes.