Collaboration with opinion leaders (influencers) with Vihren Georgiev

Today, the term "influencer" has become a part of our language and daily life. Often, those working for causes wish for the support of celebrities and opinion leaders, but do we know how to connect with them? Where are the touchpoints and common interests between them and us?

We invite you to an open conversation about the opportunities, tactics, and ideas on how digital communicators for causes can connect and work with influencers. How can we approach this practically and develop and plan our campaigns effectively, including suitable artists, visual arts professionals, influencers, and individuals with well-developed communication channels?

Joining us will be Vihren Georgiev, a photographer and creator of the platform People of Sofia, which he has been developing for over ten years, amassing more than 400,000 followers (in total) across social media. He has published two books—People of Sofia (2015) and Women of Sofia (2020). Vihren has held five solo exhibitions and participated in numerous group shows. In recent years, he has realized over 20 social projects, both independently and in collaboration with various NGOs and brands.

Join us for our free webinar with Vihren!