My journey with DigiComsOne
- Радина Щерева
- Aug 15
- 3 min read
I promised myself that 2021 would be the start of my journey of self-discovery. Nowadays, it's hard to just be "a regular teenager" attending lectures and having a social life. My generation, Gen Z, is often accused of being lazy and apathetic. I'd push back on that claim. These days, simply being a student isn't enough to succeed in life.
Nowadays, the path of self-discovery has to start early.
My journey began with the bold decision to sign up for the second season of DigiComsONE. It wasn't a random choice. I had known for years that my heart belonged to the humanities, which is no coincidence, since I study Journalism and Political Science. DigiComs's description won me over quickly, because it offered exactly what I was looking for. It covered a range of modules: from the civil sector, through digital tools for content creation, to various resources for personal development.
It was during this time that my interest in digital marketing, advertising, storytelling, and everything visual around these fields began to take shape. Digital communicator and nonprofit sector sounded like more than a good fit for me. During the course, I picked up practical knowledge about the day-to-day work and challenges faced by a nonprofit organization in Bulgaria. The course modules help you find answers to questions like "Why isn't my meaningful cause reaching a wider audience?" At that point, I didn't know much about the nonprofit sector myself, but the course showed me why it's worth trying to grow within it. I broadened my horizons and took part in every webinar featuring special guests, professionals from different fields. I became part of the DigiComs Platform, the platform showcasing digital communicators who want to work for causes in the future. I added my first professional certificate to my LinkedIn profile. I felt proud of myself.
After finishing the course, I wanted to try an internship in the communications field. I decided it was time to put the theory into practice. I started at a PR firm that supported communications for various types of businesses and companies. I applied what I'd learned about storytelling, content planning, and the tools for distributing it.
Today, at the invitation of Teodora Ivanova from Impact Drive, I'm an intern at the organization, gaining experience in what it takes to become a digital communicator for an NGO. I'm about to start working on various projects for Impact Drive and other civil society organizations. DigiComs is a stepping stone that opens doors to working with many different organizations. By helping with the campaign to recruit the new digital communicators, I'm expanding my own capacity and learning to work as part of a team. On top of that, I have the chance to take on a fuller range of a digital communicator's responsibilities: creating and planning content, visual communication, copywriting, and working with technical resources like social media, the website, Excel, and so on.
I believe the NGO sector needs better collaboration between different generations. I'm becoming more civically active through my involvement with the team and the sector. Along these lines, this inside look at the structure recently helped me in a political science course dealing with policy-making and its successful implementation. DigiComs isn't just a project, it builds a genuine connection with its participants, and everyone can apply what they learn from it to their own lives.
I wholeheartedly encourage you to dive into this enjoyable and worthwhile adventure!
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