Galina Katsarska
0884776656
About me
Graduate Master of Human Resource Management, with over 10 years of corporate experience. My hobby is digital marketing. My experience so far has taught me that if an organization knows the exact reason why it exists, it begins to inspire and build loyalty. linking the cause with its values and beliefs, as well as those of its employees.
Professional path
Recruitment;
Career development;
Development of programs for introduction of employees;
Building mentoring programs;
Employee satisfaction survey and evaluation.
Digital competencies
Communication;
Critical thinking and problem solving;
Productivity and responsibility;
Social and cross cultural;
Cooperation and teamwork;
Information literacy.
Professional interests in the NGO field
Protecting women from domestic violence.
Assisting in the field of career development in order to ensure their independence and protect their children.
Achievements / Portfolio
A video that I prepared for educational purposes, as part of the DigiComs course
Reference from the teachers
KNOWLEDGE
knowledge of the NGO sector in Bulgaria;
specifics in communicating causes and activism;
environment, messages and audiences;
communication channels and media mix; types of content;
journalistic principles for working with information;
communication tools and opportunities in the online environment;
indicators for measuring the effect, etc.
SKILLS
building and managing a digital profile;
creating a communication strategy and implementation plan;
visualization and branding;
content design according to goals, channels and audiences;
creativity in engaging audiences and digital storytelling to achieve an effective impact;
resource management;
implementation of campaigns, etc.
STRENGTHS
knowledge of the NGO sector and the specifics of communication;
skills for working in a digital environment and strategic planning of a communication mix;
originality and thinking in detail when creating and shaping content;
skillful use of online visualization tools and digital stories;
empathy and storytelling skills;
strategic communication thinking and an approach to engaging audiences.
