Joanna Ivanova
About me
Graduated with a master's degree in "Management of social activities" at Sofia University, fashion expert and instructor, with interests in fashion, photography, choreography and screenwriting.
Professional path
My professional path began with Philosophy, went through fashion and ended with Aviation. Author and organizer of a number of fashion shows, as well as vocational schools for training models and mannequins. With many years of experience in the field of Aviation. The biggest insight from the years spent traveling is that we have no good reason to complain. Traveling to Third World countries, I encountered the true face of poverty and misery. I am grateful for the chance to touch so many diverse cultures, which has built me as a person forever.
Digital competencies
I boldly try different tools to create digital, visual content. I follow and research the topics on which I write and create author's texts and stories.
Professional interests in the NGO field
I would be happy to address all causes related to human rights, animal rights and the need for welfare, innovative educational practices and unconventional treatments.
I can work with organizations in Varna, Sofia or anywhere where I could contribute my work and expertise to a particular cause.
Achievements / Portfolio
My greatest achievement in the past is the creation and successful realization of the show "The Fifth Element". Thanks to the skills acquired during the DigiComs training I embarked on the bold venture to create the website of a friendly organization, which will be published soon.
Reference from the teachers
KNOWLEDGE
knowledge of the NGO sector in Bulgaria;
specifics in communicating causes and activism;
environment, messages and audiences;
communication channels and media mix; types of content;
journalistic principles for working with information;
communication tools and opportunities in the online environment;
indicators for measuring the effect, etc.
SKILLS
building and managing a digital profile;
creating a communication strategy and implementation plan;
visualization and branding;
content design according to goals, channels and audiences;
creativity in engaging audiences and digital storytelling to achieve an effective impact;
resource management;
implementation of campaigns, etc.
STRENGTHS
skills for working in a digital environment and using a communication mix;
creative approach and visual thinking;
bold use of a variety of digital visualization tools;
good handling of resources;
analysis and depth of the created materials;
creative approach and storytelling skills.
