Michaela Angelova
About me
Psychologist, Entrepreneur and Trainer. Bachelor's degree in Cultural Studies and two master's degrees in Organizational Excellence Management and Health Psychology. Professional experience in individual and group consultations, personal development trainings. In the process of acquiring qualification as a psychotherapist in Family Therapy.
Digital competencies
Content creation; elaboration of communication strategies and plan for their management; copywriting and communication on sensitive target group topics.
Professional interests in the NGO field
The power of women in realizing their potential in society;
Prevention of people in a potentially toxic relationship and support for those leaving;
Emotional development of children and delicate topics in parenting;
Youth employment;
Socialization and integration of young people with mental health problems in society.
Achievements
I volunteer at Emprove and create articles and trainings for some of the events where we meet women live. Founder of the initiative "A day to remember" with the kind assistance of the Bulgarian Women's Fund.
On my personal page I have created two virtual series, touching on sensitive and important topics for society: #The BadMother and #GlaSiGnyaV.
I created a communication strategy for the HiddenLikes project to reach young people with mental health problems who need socialization, integration and realization in the work environment.
Portfolio
https://emproveproject.eu/bg/a-day-to-remember/
https://emproveproject.eu/bg/womensurvivors-independence/
https://www.facebook.com/108866374080690/videos/244637173949014
Reference from the teachers
KNOWLEDGE
knowledge of the NGO sector in Bulgaria;
specifics in communicating causes and activism;
environment, messages and audiences;
communication and media mix channels; types of content;
journalistic principles for working with information;
communication tools and opportunities in the online environment;
indicators for measuring the effect, etc.
SKILLS
construction and management of digital profile;
creating a communication strategy and implementation plan;
visualization and branding;
content design according to goals, channels and audiences;
creativity in engaging audiences and digital storytelling to achieve effective impact;
resource management;
implementation of campaigns, etc.
STRENGTHS
good understanding of the specifics of organizational communication and the NGO sector;
knowledge of the specifics of working with sensitive topics and communication of issues affecting persons in need of protection
good organizational skills for planning and implementing communication activities;
skills to work in a digital environment and use a communication mix;
structure and vision in the transmission of content;
skillful use of digital visualization tools and audience engagement messages.
