Joanna Stoyanova
About me
I graduated in culturology at Sofia University “St. Kliment Ohridski.” I gained (and continue to gain) my experience as a communicator, initially practically as part of the “Factory for Ideas” association, and later from many short and long-term trainings.
I need everything I do personally and professionally to meet my values and to be able to stand completely behind the results. My broader interests include literature, especially poetry, photography, sommelier and sustainable and autonomous communities.
Professional path
I have been working in the association "Factory for Ideas" for 6 years and this experience has met me with civic initiatives and organizations in Bulgaria and international networks.
I have been part of the PR team of Sofia Film Fest for 2 consecutive years.
I have considerable experience as a translator from / into English of texts and TV shows.
Digital competencies
My strongest point is copywriting, synthesizing messages and stories. I can make clear connections and references between the information shared (news, personal story or other) and the values and goals behind it and the mission of the organization. I can bring a more poetic and soft tone to the content (when appropriate). I always strive for authenticity and lack of effective exaggeration.
Professional interests in the NGO field
I have almost 6 years of experience in writing the field of social and cultural entrepreneurship for villages and small settlements, to improve the quality of life and access to culture in them and to create solidarity between the generations. I have a deep interest in topics related to mental health (nonviolent communication, eating disorders, harmful relationships), healthy eating and ecology.
I would like to get to know the needs and problems of all corners of our country, having in mind how different the living conditions can be in many of them. At the moment I live in Sofia, but I actively monitor and contribute, when I can, to initiatives in Tarnovo district.
Achievements / Portfolio
I share original materials from the Baba Residence platform and all its initiatives in villages over the years.
Participation in the organization and communication of the international forum EMPATHEAST .
https://issuu.com/ideasfactorybg/docs/the_last_6_years_-_activities
Reference from the teachers
KNOWLEDGE
knowledge of the NGO sector in Bulgaria;
specifics in communicating causes and activism;
environment, messages and audiences;
communication channels and media mix; types of content;
journalistic principles for working with information;
communication tools and opportunities in the online environment;
indicators for measuring the effect, etc.
SKILLS
building and managing a digital profile;
creating a communication strategy and implementation plan;
visualization and branding;
content design according to goals, channels and audiences;
creativity in engaging audiences and digital storytelling to achieve an effective impact;
resource management;
implementation of campaigns, etc.
STRENGTHS
knows the work of the NGO sector and the specifics of organizational communication;
skills to work in a digital environment and use a diverse communication mix;
originality in creating and shaping content;
skillful use of digital visualization tools;
strategic communication thinking and an approach to engaging audiences.
